DDM - Diploma in Digital Marketing

Duration: 120 Hrs

Comprises of four modules
Search Engine Optimization (SEO) : 40 Hrs
Social Media Optimization (SMO): 20 Hrs
Search Engine Marketing (SEM): 50 Hrs
e-mail Marketing: 10 Hrs

Eligibility
Sales and Marketing Professionals from any Industry
Entrepreneurs for Business growth
Students who want to make career in Digital Marketing
Experienced Professionals/ housewives who want to switch to Digital Marketing
BBA / MBA Students

Pre-requisite: Basic Knowledge of C Programming.

Course Overview

Search Engine Optimization (SEO)

Search engine basics
How search engines work?
What is web site
how to register to a web site
Hosting of a website
Domain extensions
What is keyword?
What is keyword density
Keyword research and Analysis
Google sandbox effect
HTML Basics

On page optimizations
Meta tag optimization
Title, Description, Keyword and Other Meta tags
H1, H2, H3 tags
Keyword research, density analysis
Image optimization
Existing web content optimization
Anchor text
Use of robots.txt, Uploading robots file
HTML Validation
Cloaking
Creating XML Sitemap
Creating HTML Sitemap
Creating ROR Sitemap
Creating Text Sitemap
Submitting sites to google/yahoo webmasters
Creating Google webmaster code
Creating Google Analytics code
SCHEMA implementation
URL Renaming and rewriting

Off page optimization
Search engine submission
Directory submission
Blog creation and posting
Tools for density, position, tracking
Google places submission
Article submission
Social book marking
Free classifieds
Press releases submission
Link building

Advanced SEO Contents
Names of search engine spiders
Google Analytics Setup, Content Analysis
Google Analytics cookies
Page views, Bounce Rate etc
Email tracking in Goggle Analytics
Referal traffic Analysis in Google Analytics
Visitor's Analysis in Google Analytics
What are annotations in Google Analytics?
Goals and funnels in Google Analytics
Custom repoting in Google Analytics
Admin section in Google Analytics
What is google Panda?
What is google Penguin?
URL Remover
Query Deserve Freshness
Canonical links
What are site links?

Social Media Optimization (SMO)

What is social media?
How it can be useful in Business?
Conversations, relationships, word of mouth and transparency
Social media tools and networks
Establishing online identity
Blogging – why and what?
Types of blog posts
Blog creation, Submission, Promotion, Commenting
Research methods for quality writing
Engaging audience with Video

Making use of Facebook
How to use
developing a fan page
Facebook apps to share contents

Making use of Twitter
How does Twitter work?
Setting up an account
Re-tweets, hash tags and lists
Enhancing twitter with apps
Tweeting rich media

Making use of LinkedIn
Profile creation
Building connections and get recommendations from others
Have presence through news and discussions
Pulling all social media platforms together
Monitoring social media performance and developing action plan
Develop strategy

Search Engine Marketing (SEM)

Google YouTube Campaigns
An inroduction – why video marketing?
Understanding available Video platforms
How to optimize this channel
How to gain more subscribers
How to work with your YouTube audience
YouTube Ad formats
YouTube Analytics
Video Manager
YouTube Video Dashboard
Video Bidding cost per view
How it works
Advanced features
What content and when to publish it on YouTube
Building your Brand
Importance of written word to promote video
Driing visitors to your web site through YouTube
Legal implications

Facebook Campaigns
An Introduction
Why its is famous
Business benefits of facebook profile
Do's and Don't of business profile on Facebook
Facebook advance features
Etiquette on Facebook
Getting your message across
Building your Brand
Connecting nd research with Facebook
Driing visitors to your web site through Facebook
Enhancing Facebook activity
Communication with Facebook friends
Generating leads through Facebook
Your company on Facebook
Your competitors on Facebook

LinkedIn Campaigns
Introduction to Linkedin – How it works
Company profile vs individual profile
Setting your Linkedin strategy
LinkedIn advance features
Etiquette on LinkedIn
LinkedIn Marketing
- Building your Brand
- Creating Right Profile to attract new prospects and clients
- Developing network to increase your visibility
- Use of advance features to find new potencial prospects
- Participating sensibly, establishing own recommendations, endorsements
LinkedIn for recruitment
LinkedIn for Business development
LinkedIn as a tool for job seekers

e-mail Marketing

Things that you can do with email
What is email marketing?
When / What / Whom to send email?
Common mistakes to be avoided
Setting up contacts and List management
Permissions and e-permission marketing
Defining your goals
HTML vs Text emails
e-marketing Startegies
e-mail automation and workflow automation
Conversion and performance metrics
Tracking landing pages
Choosing your metrics
A/B testing
Multivariate testing
Analysing test results

International Certification: Guidance for International Certification

Project: Design, Development

Batch Schedule Download Brochure

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