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DDM - DIPLOMA IN DIGITAL MARKETING

DURATION : 2.5 MONTHS

 

ELIGIBILITY :

  • Sales and marketing Professionals from any Industry
  • Entrepreneurs for Business growth
  • Students who want to make a career in Digital Marketing
  • Experienced professionals/ housewives who want to switch to Digital Marketing
  • BBA / MBA students

 

COURSE OVERVIEW :

DJT

 

I. Module : Search Engine Optimization (SEO)

SEO Basics

  • Search engine basics
  • How search engines work?
  • What is web site
  • how to register to a web site
  • Hosting of a website
  • Domain extensions
  • What is keyword?
  • What is keyword density
  • Keyword research and Analysis
  • Google sandbox effect
  • HTML Basics

 

On page optimizations

  • Meta tag optimization
  • Title, Description, Keyword and Other Meta tags
  • H1, H2, H3 tags
  • Keyword research, density analysis
  • Image optimization
  • Existing web content optimization
  • Anchor text
  • Use of robots.txt, Uploading robots file
  • HTML Validation
  • Cloaking
  • Creating XML Sitemap
  • Creating HTML Sitemap
  • Creating ROR Sitemap
  • Creating Text Sitemap
  • Submitting sites to google/yahoo webmasters
  • Creating Google webmaster code
  • Creating Google Analytics code
  • SCHEMA implementation
  • URL Renaming and rewriting

 

Off page optimization

  • Search engine submission
  • Directory submission
  • Blog creation and posting
  • Tools for density, position, tracking
  • Google places submission
  • Article submission
  • Social book marking
  • Free classifieds
  • Press releases submission
  • Link building

 

Advanced SEO

  • Names of search engine spiders
  • Google Analytics Setup, Content Analysis
  • Google Analytics cookies
  • Page views, Bounce Rate etc
  • Email tracking in Goggle Analytics
  • Referal traffic Analysis in Google Analytics
  • Visitor's Analysis in Google Analytics
  • What are annotations in Google Analytics?
  • Goals and funnels in Google Analytics
  • Custom repoting in Google Analytics
  • Admin section in Google Analytics
  • What is google Panda?
  • What is google Penguin?
  • URL Remover
  • Query Deserve Freshness
  • Canonical links
  • What are site links?

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II. Module : Social Media Optimization (SMO)

Social Media

  • What is social media?
  • How it can be useful in Business?
  • Conversations, relationships, word of mouth and transparency
  • Social media tools and networks
  • Establishing online identity
  • Blogging – why and what?
  • Types of blog posts
  • Blog creation, Submission, Promotion, Commenting
  • Research methods for quality writing
  • Engaging audience with Video

 

Making use of Facebook

  • How to use
  • Developing a fan page
  • Facebook apps to share contents

 

Making use of Twitter

  • How does Twitter work?
  • Setting up an account
  • Re-tweets, hash tags and lists
  • Enhancing twitter with apps
  • Tweeting rich media

 

Making use of LinkedIn

  • Profile creation
  • Building connections and get recommendations from others
  • Have presence through news and discussions
  • Pulling all social media platforms together
  • Monitoring social media performance and developing action plan
  • Develop strategy

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III. Module : Search Engine Marketing (SEM)

Google PPC Campaigns

  • Introduction to Ad words (pay per click)
  • Ad-words account setup
  • Creating an account and tracking code
  • Ad-words Dashboard
  • Billing in Ad-words
  • Creating first Campaign
  • Account limits in Ad-word
  • Location and Language settings
  • Landing page optimization
  • Networks and devices
  • Bidding and Budget
  • Schedule : start date, end date and scheduling
  • Ad delivery, ad rotation, frequency capping
  • Demographic bidding
  • Social Settings
  • Ad group and Keywords
  • Purpose of add groups
  • Keyword types - Broad, phrase, exact, Negative
  • Remarking
  • Ad-words keyword tool
  • Text Ad format
  • Quality score and its importance
  • Columns customization
  • Filters
  • Text Ads and Guidelines
  • Image Ad formats and guidelines
  • Targeted Ads on Google Display network
  • Dynamic Ads on serach network
  • Display Ad Builder Ads and guidelines
  • Video Ads format
  • Contextual Targeting tools
  • CPC Bidding and CPM Bidding
  • Conversion tracking
  • A/B Testing
  • Conversion Tracking
  • Ad-words Editor
  • Google my client center
  • Google Adwords API
  • Google YouTube Campaigns
  • An inroduction – why video marketing?
  • Understanding available Video platforms
  • How to optimize this channel
  • How to gain more subscribers
  • How to work with your YouTube audience
  • YouTube Ad formats
  • YouTube Analytics
  • Video Manager
  • YouTube Video Dashboard
  • Video Bidding cost per view
  • How it works
  • Advanced features
  • What content and when to publish it on YouTube
  • Building your Brand
  • Importance of written word to promote video
  • Driing visitors to your web site through YouTube
  • Legal implications
  • Facebook Campaigns
  • An inroduction
  • Why its is famous
  • Business benefits of facebook profile
  • Do's and Don't of business profile on Facebook
  • Facebook advance features
  • Etiquette on Facebook
  • Getting your message across
  • Building your Brand
  • Connecting nd research with Facebook
  • Driing visitors to your web site through Facebook
  • Enhancing Facebook activity
  • Communication with Facebook friends
  • Generating leads through Facebook
  • Your company on Facebook
  • Your competitors on Facebook
  • LinkedIn Campaigns
  • Introduction to Linkedin – How it works
  • Company profile vs individual profile
  • Setting your Linkedin strategy
  • LinkedIn advance features
  • Etiquette on LinkedIn

 

LinkedIn Marketing

  • Building your Brand
  • Creating Right Profile to attract new prospects and clients
  • Developing network to increase your visibility
  • Use of advance features to find new potencial prospects
  • Participating sensibly, establishing own recommendations, endorsements

 

LinkedIn for recruitment

  • LinkedIn for Business development
  • LinkedIn as a tool for job seekers

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IV. Module : E-mail Marketing

E-Marketing

  • Things that you can do with email
  • What is email marketing?
  • When / What / Whom to send email?
  • Common mistakes to be avoided
  • Setting up contacts and List management
  • Permissions and e-permission marketing
  • Defining your goals
  • HTML vs Text emails
  • e-marketing Startegies
  • e-mail automation and workflow automation
  • Conversion and performance metrics
  • Tracking landing pages
  • Choosing your metrics
  • A/B testing
  • Multivariate testing
  • Analysing test results

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5. INTERNATIONAL CERTIFICATION

  • Guidance for International Certification
  • Development

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6. PROJECT (OPTIONAL)

  • Design
  • Developmentt

 

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